| Challenge | To promote AGF Asset Management activities with the financial institutions and potential high-end private customers, while focusing on harmony in financial growth. |
| Solution | Stuck with the brand core values, with inspiration from the logo. Used sophisticated botanical images to show a natural and soft growth. Used the portraits of AGF experts to build an image of excellence and service. |
| Result | A long-lasting campaign, which was used for 3 years in various media channels (brochure, ads,...) and is still used today by Allianz for the Asset Management. |