Canon, a worldwide leader in imagery solution, launched the 5D Mark II, a 21 million pixel camera in Sept 2008. This camera soon became a must-have for professionals.

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Project

When Canon launched the 5D Mark II, the photography community was on fire. The camera was anticipated for months. To help the launch, Canon produced a series of marketing tools that photographers could find in specialized stores.   The Canon Dutch communication agency Two Fish chose one of Rod's photos for the promotion of the 5D Mark II in Europe and Asia for all media purposes during 2 years.