Integrated Campaign - Consumer Branding / Website / Ergonomie
"I reserve my travel is a start-up company based in Monaco. A young company with big ambitions:
becoming a leader in the travel industry. The website will be launched at the end of 2010.
ChallengeFirst: to create a "Travel" brand that could inspire many choices at good prices.
Second: to create a web experience based on simplicity and security for the consumer.
 
Solution A logo which uses "Travel" icons (the horizon line, the earth, the circle) in an original and unique way. The red color in a circle definitely indicates "great prices" to the consumer.

The website was drawn in a sequential format, to create a fluid process for the consumer, when booking even a complex trip.