| Challenge | First: to create a "Travel" brand that could inspire many choices at good prices. Second: to create a web experience based on simplicity and security for the consumer. |
| Solution | A logo which uses "Travel" icons (the horizon line, the earth, the circle) in an original and unique way. The red color in a circle definitely indicates "great prices" to the consumer. The website was drawn in a sequential format, to create a fluid process for the consumer, when booking even a complex trip. |