European leader of Postal Services and first employer in France.
La Poste has a 20.1 Billion Euros turnover in 2008-9.

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Challenge	To help La Poste reinforce trust with its employees, partners and customers. To demonstrate that La Poste can perform and care at the same time.
Solution	Chose the famous French illustrator Tino to characterize the relationship between the employees of La Poste and their customers in order to strengthen the trust and to show their commitment in building a future. Used the historical La Poste bag to send Corporate documents to opinions leaders, creating a link between the original Poste and the modern Poste.
Result	A Silver Top Com "Corporate Business" 2009.