The "Healing Smile" association has helped children to face illness for over 18 years.
80 clowns visit sick children at 36 pediatric hospitals in France

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Challenge	To increase donations to the association "Le Rire Médecin".
Solution	Graphic and typographic codes using words, sounds and childish colours created a simple and sincere emotion.
Result	An increase of 15% in donations to the association "Le Rire Médecin".