Sandylion is one of the worldwide leader in the stickers business with a wide range of products.
Children in more than 60 countries around the world love Sandylion for its sticker products.

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Challenge	To rejuvenate the brand by creating a new identity. To take the "heritage" of the brand in account during the creative process.
Solution	Stuck with the 4 brand core values (Playfulness, Self Expression, Celebration, Social Responsability) to develop the new identity. Created a new logo using the Lion Heritage. Developed consistency through the all brand to help a superior brand recognition.
Result	A great answer from the trade (Toy Fare New York 2010) and from the buyers of the Mass Channel + a all new plannogram in TOY'R'US in USA and Canada.